Inclusion is the better part of diversity
Why equality, diversity, and inclusion are important to us
PerfectIt users are keepers of the written word. They choose language consciously and invest time and effort in written communication. We believe that recognizing and changing biased language and behavior is a commitment everyone should share. Our choice of words and actions can make a significant difference.
At PerfectIt we value diversity and believe that diverse teams generate diverse ideas and great outcomes. Being a diverse and inclusive employer helps us fulfil our responsibility to aid customers in their most crucial work.
With customers from all walks of life and with myriad points of view, we strive to serve all corners of the writing world. We stand with those working to shine a light on all forms of exclusion and inequality.
We aim for a team that reflects all sections of society and our customers, where employees feel respected and able to give their best.
An inclusive culture is essential for promoting inclusive language and behaviour, and we want our team to feel safe to be their authentic selves.
“We aim to create an environment that celebrates diversity. We are committed to ensuring that everyone is given equal opportunities to succeed, and we stand with those working to shine a light on all forms of exclusion and inequality.”
Why conscious language is important
Some language, sadly, treats some people as intrinsically inferior. One of editing’s “golden rules” is to take care to not to use that language. Instead, we champion using language that is as inclusive, sensitive, and unbiased as possible: conscious language. In other words, language that treats people with the respect they deserve.
From an editorial perspective, conscious language is all about having the best effect on your readers. By using conscious language, your readers are likely to feel more respected, and you’ll be more accurate with the terms you use. Ultimately, your text will be more credible.
Conscious language PerfectIt style sheet
by Sofia Matias
Since clarity and the reduction of friction in communication is such a focal part of what we all do at PerfectIt, we’re incredibly proud to share community efforts like Sofia’s Conscious Language style sheet.
(Feel free to buy Sofia a coffee!)
How our values guide us
Enthusiasm
We encourage passion and we want all our team members to feel confident to share their ideas and opinions.
Compassion
We understand that everyone has needs beyond work, but we also understand that everyone has needs at work. That means we will always do our best to meet those needs.
Listening
Everything we do with our product comes from our community of users, and everything we do for our team comes from our employees. We listen to and communicate with our users and our teammates.
Accepting
It’s important to us that we accept everyone as their authentic selves.
Quality
We take pride in doing the best we can, but we love learning and can always do better. Any suggestions for improvements to our approach are welcomed and given due consideration.
Trust
We learn from mistakes and have no interest in blame. We trust our team to be empathetic to each other’s needs, but if we make a mistake we use it as an opportunity for growth.
Find out more about the culture at PerfectIt on our Culture and Careers page.
An acknowledgement
We admit it: we have yet to achieve all our goals in terms of diversity and inclusion. We take our commitment to improving equality seriously, recognizing that these are complex issues that are deeply ingrained in society. Therefore, achieving our objectives will take time. Even as we make progress, we know that our goals will continue to evolve as the world around us changes constantly.
Our goal is to make PerfectIt a great company to work for, where everyone feels represented and is treated fairly and equitably. We are dedicated to continuously reviewing and improving our approach to ensure that we prioritize equality, diversity, and inclusion as we grow.
What we’re doing
Our equality, diversity, and inclusion strategy focuses on key themes with an action plan for each. We regularly review our progress to assess effectiveness and identify areas for improvement.
Recruitment – We have an inclusive recruitment approach which aims to increase diversity and eliminate unconscious bias wherever possible.
Employee experience – We strive for a workplace culture that prioritizes diversity and celebrates individual differences in all areas. We want to empower our teammates to achieve their full potential through equitable opportunities.
Customer experience – We endeavour to provide an inclusive approach that values and respects diversity, removes any barriers to accessing our products, and promotes an environment in which all customers feel heard, understood, and valued.
Leadership – Our management team leads by example and promotes the benefits of inclusive practice.