Client Spotlight
Dragonfly Editorial
How Dragonfly created styles in Perfectlt for each client to ensure internal consistency and adherence to client style preferences
Company overview
Dragonfly Editorial is an editorial agency based in Ohio, with clients worldwide.
The firm specializes in writing, editing, and designing complex content in fields such as IT, healthcare, strategic consulting, and finance. Customers choose Dragonfly not just to get the commas and hyphens right, but to create clear copy that communicates highly technical content in a way that's easy to understand.
The challenge
Make sure large documents checked by multiple editors are accurate, consistent, and reflect the client's house style.
The solution
Create styles in Perfectlt for each client to ensure internal consistency and adherence to the client's style preferences.
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Our customers think that this is Dragonfly magic. But we know that Perfectlt is part of the secret.
Samantha Enslen
President, Dragonfly Editorial
Delivering what clients want
Dragonfly's editors initially used Perfectlt to check consistency. However, they quickly expanded its functionality by creating custom style sheets for each of its larger clients. This allowed editors to tailor a style sheet to include all the cornerstones and quirks of a client's style-for example, whether to use "Delhi" or "New Delhi," or in what circumstances you'd choose "adviser" versus "advisor."
At Dragonfly, the time it takes to build style sheets for clients is an investment that has paid off. Once the style sheet is done, the editor adds it to Dragonfly's shared drive. One team member sets it up. But the entire team can use it. Automating the checks for these routine points of style also allows Dragonfly's editors to focus on higher value editorial tasks, such as enhancing readability, clarity, and flow.
Achieve consistency and accuracy for every project
Whether they're working on a solo project or as part of a team of four or five (or more!) editors, Dragonfly's editors use Perfectlt to deliver an exceptionally consistent document to their clients. Perfectlt helps the Dragonfly team enhance cohesion and accuracy, so even material created by multiple writers, and revised by numerous editors, still feels like it has one voice that's on-brand for the client.
Managing complexity
Often, Dragonfly editors work as a team on large technical documents such as proposals and reports. Multiple editors tackle multiple files, or different sections of the same file, and one lead editor reviews all the work for consistency.
Perfectlt helps the lead editor by automating much of the consistency checking. It also helps to reconcile acronyms. For example, Perfectlt points out where acronyms are no longer spelled out on first instance, where they are spelled out more than once, or where acronyms are missing altogether in compiled text. On large documents, this would be a Herculean task without Perfectlt.
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We work for multiple clients, in multiple industries. Creating custom styles in Perfectlt has been a lifesaver. We don't stress about remembering details. Perfectlt does it for us.
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